Sporadic thoughts on technical SEO, content marketing and analytics.
Across this dataset, citations never seem to get clicked, position 1 matters more than ever, and lower-volume queries are increasingly valuable.
ROI has always been the wrong metric: now that "new" organic channels offer big opportunities, we need better ways to quantify them.
Organic marketing is far from "dead", but a website-centric content marketing model alone may no longer sustain it.
In this upcoming article, I look at how 4 sites manage crawling and indexing across their faceted navigation, and what it means for their SEO performance.