I specialise in technical SEO - how sites are built, how search engines (and LLMs) experience them, and where that creates problems or opportunities.
I've been described as "the kind of partner you want when SEO actually matters".
Fixing crawl, indexation, and duplication issues for an ambitious, fast-growing tattoo marketplace.
How a detailed analysis of organic performance for a men's sexual health startup helped them make confident decisions about marketing investment.
💡 Detailed analysis led to clear decision-making
How a focus on 'off-the-radar' opportunities helped an estate planning startup turn organic into their most successful marketing channel.
💡 From 500 to 50,000 monthly clicks 💡 $12,978 increase in est. traffic value
I rootle through your SEO data like a happy little pig, and I find what others miss.
My work leads to solutions you won't find through an automated tool, or even the most comprehensive "SEO checklist".
"I'd highly recommend Kurt if you have an SEO puzzle other agencies and consultants can't solve. His analysis is more meaningful, strategic and impactful than anything you'll see from the usual SEO audit."
Henry Allen, Senior Demand Generation Manager at LoyaltyLion
Diagnosis is fun, but the real joy is seeing things get fixed.
So I throw myself into projects, learning all about your business model, pestering you in Slack, and happily doing the less glamorous implementation work.
"Kurt's work was thoughtful and execution-ready. He caught technical issues we'd overlooked and paired that with a keyword strategy that gave us real direction. Sharp, strategic, and the kind of partner you want when SEO actually matters."
Matt Hamilton, CPO at Co:Create
Almost all of my work comes from referrals, returning clients, and recommendations from trusted partners.
That means I emphasise long-term partnerships based on mutual trust and tailored approaches. If I didn't, I'd have to do "proper" marketing (perish the thought).
"Kurt's approach to SEO was a game-changer for us. He uncovered opportunities we'd never have considered and turned organic search into our most important growth channel in a matter of months."
Ian Snow, Co-founder at Snug
I've worked in digital marketing for about 12 years, and as an independent consultant for the last 4.
Before going independent, I was head of SEO at Velocity Partners and a senior SEO consultant at Builtvisible. In my agency years, I consulted with the likes of Adidas, Akamai, Calm and Specsavers.
Now, as a solo consultant, I mostly help startups solve complex technical SEO problems. Except now I can do it in my pyjamas.
My approach is "resistant to automation": I think even the most comprehensive checklists and tools miss the really gnarly issues that make the biggest difference to performance, and I believe there's no real replacement for the investigative detective work that ultimately defines technical SEO.
For the most part, I work independently - and it'll always be me doing the work, unless we agree otherwise - but I have a strong network of writers, designers, devs and PRs, so I'm able to outsource for and manage larger-scale projects.
Get in touchYears in SEO
Clients served
Certainty nobody reads these stats
Across this dataset, citations never seem to get clicked, position 1 matters more than ever, and lower-volume queries are increasingly valuable.
ROI has always been the wrong metric: now that "new" organic channels offer big opportunities, we need better ways to quantify them.
Organic marketing is far from "dead", but a website-centric content marketing model alone may no longer sustain it.
I'd highly recommend Kurt if you have an SEO puzzle other agencies and consultants can't solve. His analysis is more meaningful, strategic and impactful than anything you'll see from the usual SEO audit.
Kurt's work was thoughtful and execution-ready. He caught technical issues we'd overlooked and paired that with a keyword strategy that gave us real direction. Sharp, strategic, and the kind of partner you want when SEO actually matters.
Kurt is an impressive strategist, problem solver, and executor. He came with research and a perspective that exceeded expectations. He has a way with mixing creativity into his approach as a SEO marketer - both with his words and analytical methodology. I highly recommend working with him!
Kurt's approach to SEO was a game-changer for us. He uncovered opportunities we'd never have considered and turned organic search into our most important growth channel in a matter of months. His creativity, analytical depth, and ability to deliver results far beyond our expectations made a huge impact.
Kurt has been instrumental in getting our rankings up - we would not have been able to do it without him. Kurt's structured approach and knowledge of technical SEO helped us to see quite substantial results in relatively short order.
Kurt's depth of analysis was really impressive. He pulled out insights to unlock growth that we would not have considered. He would be an asset to any SEO initiative.
